What I loved and learned about 2020 …I know there are a lot of posts with wins and lessons at the moment — and rightly so.

Last year was interesting, to say the least. In fact, there’s not one word that truly sums up the year that has been.

For some, it’s been amazing, while for others it’s been the year from hell.

But here’s why I reflect and why you should too.

Reflecting on what happened during the year is therapeutic and gives you space for valuable learnings because it gives you a chance to look at what you…


Oh, the question of the year … are you playing small with your content?

We’ve all been there in one respect or another. Knowing that we could be playing a bigger game, but doing everything humanly possible to stay small.

Gosh, I bet there’s something you are doing right now that keeps you from reaching your full potential online.

Take a minute to think about where you could be bolder and put yourself out there online more. Think about something you have been wanting to do for a while but haven’t done it yet.

So what does playing small actually mean?

“The term “playing small” (popularised by…


id you know there are four types of online content you need to publish to build trust, stand out, create an impact, get results, and do more of what you love sooner?

No?! Well, you are lucky my friend! In this post, I’m giving you the four types of content you need in your repertoire.

Value content

The number one form of content you need to write is value-packed content.

So what, pray tell, is value content?

This is about sharing your knowledge, experiences, expertise, and little hacks to make your audience’s lives better, easier, and more fulfilled.

Value content looks like:


Ok, let’s talk about your content fear when it comes to putting yourself out there online and writing content with real impact and wow factor.

Everyone has fears. Everyone. Even the bravest people you find online or have ever met still have fears.

I often marvel at my husband, Rafa, who doesn’t care what anyone thinks and will ask anyone anything; he will ask big influencers for help or he will ask millionaires their secrets.

But…

He is scared of spiders! As in “push Liz in front of him and run a million miles out of the way” scared. …


There’s a lot of obstacles when it comes to any business … and you don’t need content to be another struggle.

But we have all been there. Content is a big beast of a thing and it can take up so much of your precious time. And let’s face it, you are busy with heaps of other hats to wear, you don’t need your content giving you a headache too.

Today I want to share with you the struggles I’ve had (and most of our Wow School Global students have had) and the ways I have overcome them during my…


Confession — I’ve made huge content writing mistakes that have cost me thousands of dollars!

I know, shock and horror!

In this blog, I’m lifting the lid on the biggest mistakes I have made with my content in the hope that you will stop making them too (or never make them in the first place!).

Now don’t get me wrong. Making mistakes is part of life, and I actually love making them (after I get over being angry at myself!) because I learn a heck of a lot.

But if you don’t really have to make them with your content…


“Travel is the only thing you buy that makes you richer”
– Anon

I’ve been giving this a lot of thought lately since we have been travelling around Australia, albeit Covid is making that a touch difficult.

But I know this to be true from the experiences I’ve had in the last month you simply can’t get by sitting behind a desk.

It’s part of the reason we sold EVERYTHING and left Brisbane to travel… admittedly, we have only seen Queensland since Covid hit. {We’ll get there!}

However, I do know that travelling is also high on your agenda too…


Australia — We are truly blessed to call this big, wide stretch of land home and to experience its wonders.

For most of September and October, we have been travelling around Outback Queensland.

I’ve seen a lot. Cows and brolgas wandering through my Wow School Global live writing session last week <not even kidding!>, …


Should you use SEO or focus on Social Media Marketing? The answer may surprise you … It’s both!

Some businesses will choose to focus on one strategy over the other without realising that both SEO and social media marketing strategies play an important role in increasing traffic to their website.

Instead of making this mistake, here are some simple techniques for quality SEO and social media marketing. This will maximise your ability to reach your target audience and generate more traffic to your website.

It was discovered that 75% of people aged 18–26 used social media sites to find recommendations…


You are who Google says you are … Do you agree or disagree with this statement?

Learning the best ways you can make those search engines rank your website highly is what good SEO is all about.

As a busy business owner, chances are you may not be doing everything you possibly can to give your website the best chance of ranking well in Google.

Page 1 is where the magic happens!

But you don’t have to worry, it’s never too late to tweak your website or even give it a savvy makeover. …

Elizabeth Campbell

I'm The Word Stylist. We help business owners transform their business through the power and beauty of words — Free templates: https://ecwritingservices.com/

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